One Sunday last August, my nuclear family decided to attend what was billed as a mindful parenting and meditation class at the local brick and mortar location of the international Brahma Kumaris (BK) religious movement. I had driven past the location every day for more than a year on my way to drop my oldest daughter off at school each morning and gradually got curious about what the group was all about. The BK belief system is conveniently disguised for casual day-trippers like ourselves, but over the course of the two-hour class, I was nonetheless able to get a glimpse of the psychological gambit BK leaders employ to seek to inculcate in potential adherents both self-doubt and longing for a need they never knew they had for something which, not coincidentally, the BK movement itself is attempting to provide. I remember reading once about how, in the early days of the Ford Motor Company, budding marketing whizzes figured out that the trick to corporate longevity and dominance wasn’t simply fulfilling the real needs people already recognized they had, but creating entirely new “needs” they never even imagined and then promising to fulfill those. Traditional religions work in the exact same way. Rule number one in traditional religion: convict them of their sickness in order to convince them of your cure. Get down with the disturbing details by clicking here.